TRUSHA MADHOO
I am a growth advisor and fractional growth leader for founder-led businesses navigating their next stage of growth. I work with founders who have built successful businesses and are now facing increasing complexity, where the path forward is no longer clear and where, sometimes, they need more than a strategy. The need someone who can help drive it.
What makes my approach different is how I work with you.
In some cases, I act as a strategic partner helping you think clearly, prioritise and make better decisions.
In others I step inside the business in a more hands-on way filling capability or capacity gaps to help deliver a specific outcome in a specific time. Most often its a combination of both.
My Experience
Over the past 20+ years, I’ve led growth, marketing and commercial strategy across leading global organisations in the consumer, health & wellness and educations sectors.
I’ve worked at scale helping businesses grow, transform and evolve - building high performance global teams, strengthening operating models and delivering both top and bottom line growth with sustainable commercial outcomes.
I’ve led growth across business portfolios ranging from $5M to over $1B with these leading organisations.
MY STORY
My connection to founder-led businesses goes beyond my corporate experience.
I grew up in South Africa in a family of entrepreneurs and business owners in retail and manufacturing industries.
From a young age, I was immersed in the realities of running a business working in the businesses after school and during university breaks, learning how to think commercially, motivate teams, and understand what it takes to build something from nothing.
That experience shaped how I see business and why I connect so deeply with founders today.
People who take responsibility.
Who back themselves.
And want to build something meaningful.
Clarity. Direction. Momentum.
“That’s what I bring to your business - so you can grow with confidence and take it to the next level”
WHAT I BRING
Commercial Clarity
Connecting growth strategy directly to revenue, profitability and business performance.
Brand building & Marketing Expertise
From positioning through to customer acquisition, I focus on what actually generates demand and builds strong brands & businesses.
Operational scaling & Business Transformation
Strengthening and developing systems, processes and operational models to support sustainable growth.
Leadership & Capability Development
Building high performing teams and developing leadership capability to support the next stage of growth.
Customer-Centricity at the heart of growth
Ensuring strategy is always grounded in real customer insight, not just assumptions.
Examples of growth and impact
The same principles apply whether you’re scaling a $5M business or a $100M portfolio - the challenge is knowing what to prioritise, where to invest, and how to execute for growth.
Examples of how I have delivered sustained revenue, margin and market share growth across multi-million dollar businesses:
eCommerce Business Reset
Doubled eCommerce revenue and grew profitability within 12 months
through a focused reset across product range, pricing structures, tech upgrade and marketing.
Lead Generation Growth
Grew customer leads by +107% and increased quality traffic to website
through targeted and tailored acquisition strategies
Built new revenue streams
Developed and negotiated new business partnerships
expanding product into 1000+ new retail outlets and achieve #1 market position
New product development
Led 40+ major innovation projects across +$100M categories
developing new products and expanding into new categories and geographies